From Rampant Coyote’s “Why the AAA Games Industry is Screwed” – an always-interesting blog with a link to a fascinating article.RC’s post itself is short and to the point, but if you don’t have this blog on your radar, you probably should.
The article linked is long but well worth the read if you have even an armchair interest in the industry, as I do.
“There is an expectation,” explained one producer, “that if you spend eight months developing a demo for E3 that does really well in the press, then that’s eight months well spent. Because you just sold another 500,000 copies of the game. It comes down to this very, very bizarre math. … No other industry would actually let you work like this. … So a lot of people are abused in the gaming world. Especially for marketing and things like E3. And I think that’s a business problem.”
I won’t comment – partly because it’s way too early in the morning, I’m under-caffeinated and I only just read it, and partly because it’s one in a long stream of “OMG how can an industry with so much potential get like this?”.
Well okay, maybe one little tiny comment. As a player and not a developer, I don’t necessarily care who makes my games (actually I’d rather it were smaller studios, since I have a cynical dislike of any megabusiness, even in gaming), but if the giants are screwed, will the indie studios be good enough to pick up the slack? There’s some amazing stuff coming out of indie studios and I’m not implying they’re not capable, but there’s a certain level of… glitz and glamour, I guess, associated with the humungous productions which – as it does with Hollywood blockbusters (whether they’re good or not) – does contribute to the buzz, anticipation and pleasure that flies around AAA game releases.
For me, gaming these days is almost as much about the anticipation for a game as it is about the game itself (which might be worth pondering further). While I decry the hype-wave fairly regularly, I also don’t shut it off completely because sometimes it’s fun to jump on.
Hype doesn’t make the game, of course, as we well know – I won’t even name names. But still… I’d miss the glitz if it were to vanish. On the other hand, I’d gladly ditch the glitz if developers and studios were able to feel a little more stable and not work psyche-breaking crunch hours. I’m not the first one to float the ridiculous idea that a little job security and a little less insanity in the workplace might make for a better industry in the long run.
Maybe part of the problem is that game studios seem to be run like Hollywood studios?