Original forum post. Text:
Hi, guys –
I understand many of you are eagerly awaiting information and assets coming out of GDC, and it’s probably challenging trying to be patient during this time!
Right now I’m sitting in on one of the presentations we’re doing here, but I have a few minutes to spare, so please allow me to take this opporunity to inform you guys about what we’re doing at GDC and what you can expect coming out of the show.
Right now we are inviting press to exclusive presentations here in San Francisco, and we’re showing them roughly 15 minutes of actual gameplay. That’s all in-game footage, so it’s an exciting time for us. The journalists are taken through some of the core features of the game, and they get to ask Ragnar Tørnquist and Martin Bruusgaard questions afterwards.
Just as we stated before the show, what we’re doing is showing this to the press first before releasing the information and assets to the public after GDC. This is a strategic decision as we want to give all journalists the opportunity to release their coverage at the same time, and we want to give them enough time to prepare that coverage. This is a common publicity strategy, especially for games that are this early in the ‘PR phase’. If not, the journalists who were lucky to be here first would have a headstart over the other journalists, which could severely lessen the impact of our reveal.
The embargo date for the press is 23rd of March. That’s when they are allowed to report from the presentations and publish the assets. You should also note that there will be a staggered release of assets, meaning some assets will be made available on the 23rd, while other assets will be made available a few days after that.
The journalists will be free to write about anything from the presentations. They will also be provided with new screenshots and artworks. We will also make video material available, but this will differ from the material that the journalists got to see. The reason for that is simply that the material shown to the press may not be suitable for public consumption, as the video works best in a presentation setting and not necessarily as a downloadable video without that same context. It works in this setting, where we’re showing it on a monitor with Ragnar standing in front of it describing what they’re seeing. Just putting that out, in an unedited form, would most likely have a negative impact on our reveal. Sure, lots of the material we’re showing to the press will also be made public, but it will be edited into – as we said before the show – a different shape and form. As I’m sure you understand, when we are now finally putting out the very first in-game footage, we want it to be perfect and we want it to shine!
We’re all extremely excited about this reveal, and as I said to Ragnar yesterday, it’s really difficult to wait until March 23rd before we can read about what the press thinks of what they got to see. Not to mention your reactions here on the forums!
But we will all just have to be patient. I hope you will find it worth the wait!
Director of Communications
One day there will be a beta and I shall be in it. Mark these words.